5.1 Reproduction

As a person who has been to see several impressive exhibits, I can somewhat testify to the presence of Benjamin's 'auras'. In some cases, though, these auras do more to dispel an air of superiority than present the viewer with a unique and worthwhile perspective on an original work.

The principle of 'auras' described by Benjamin seems strange when compared with art that is, in some cases, produced entirely in digital space where the 'original' can be viewed from anywhere in the world. Mechanical reproduction in this case is strange in many ways. The art essentially exists in a space that is viewable from any computer. It isn't removed from the viewer as a photograph or reproduction of the artwork would be; the presence of the object in space isn't limited to one location.

For the sake of argument, let's say that the authentic original possessing the 'aura' was the first existence of the completed artwork on the computer of the artist that created it. The original existed in a set space, but barring a computer that never shuts off and always has the art displayed, at some point the authentic was removed from the screen. Is that art considered moved or destroyed? Technically, the art holds a digital space as a file in the hard drive, but what if you move the file to another computer? The image may not look the same, but essentially in order to transfer the file that contained that art the data was copied from one location to another then erased in the original location; so is the authentic original destroyed? Does digital art possess an aura?

If the object is viewed from a browser-based perspective, one could say a copy is produced and destroyed whenever the browser is opened or closed. While there is no real destruction taking place, the copy of the image ceases to exist in the space that was originally provided for it on a monitor. In some ways, this makes me question the value of the copied object since the rarity of the art doesn't seem to directly influence how valuable it is. This raises little flags on how to determine the worth of a digital print or of art as a whole, but that is something I can mull over at another time.

Reading that photography was the first 'truly' revolutionary means of reproduction (p224) didn't sit well with me. As we read last week, the printing press dramatically altered the economics behind reproduction, making it less of a time-consuming art and more of a practical trade. It seems that photography allows for images that more accurately represent images we see with our own eyes, but this development did not call for a dramatic overhaul of the entire system of reproduction. Printing remained very much the same, and the science of reproducing through print remained largely the same. Reproducing artwork that wasn't photography also remained the same. Of course, perhaps my interpretation is off due to my particular connotation of 'revolution'.

4.1 The Printing Revolution

It would seem pretty obvious to me that the development of the printing press was important, but actually seeing examples of how it was important laid out before you is fascinating. Standardization to some extent I had realized and understood, though I particularly enjoyed the description of the misprinted bible excluding 'not' from one of the commandments. Standardization of scientific (or what was deemed scientific then) materials and the distribution of these printed documents to scholastic readers and others who had done similar research seems like it would have had a significant aspect on the scientific community.

Two aspects of the book struck a chord with me. First, the level of uncertainty on specifics of the era. While the results of the development are seen in every bookstore and library, the exact transition from scribes to printers is impossible to recall for a variety of reasons. Estimates on the number of texts printed can be made, but it can be difficult to gauge exactly how many and when documents were printed. Traditions, myths, maps, and documents of every type that were put into print could be compared, distributed, and redone with improved data or lost due to inconsistencies or other problems with the material. Perhaps tangentially related to the incomplete compilation of printed material from this period is the papal bull that effectively promoted the inquisition as well as the Reconquista that took place during this time, effectively erasing certain documents.

Which brings up the second point, that the history of printing is so utterly intertwined with so many aspects of life in that time period that it becomes difficult to pick apart and analyze sections of it without dissecting the topic in entirety. It wasn't just technology; it was a tool that gave researchers more time to pursue activities other than 'slavishly' copying their notes that they could not trust to scribes, it was a dramatic shift in the economic model for literature, and it would certainly influence a culture that until that point was semi-oral and semi-literate, something we cannot reproduce and analyze. It can be assumed that it took a considerable amount of time to implement this new technology just throughout Europe, much less the rest of the world, yet now it sometimes feels as though it happens overnight.

With the introduction of new media similar problems are presented, especially the overarching effects of this media on our lives. There are a few significant differences, however, namely the scale of history for recently developed media. In my lifetime alone, I have seen the development of the internet, cell phones, AOL, Twitter, YouTube, Facebook, and a variety of other tools or mediums. These seem easier to define their history and development, but we have a new issue now that didn't apply to the development of the printing press; it didn't come out at almost the same time as texting, email, Twitter, and have so much overlap with each of these mediums, whether it had this overlap initially or was eventually introduced to it. We don't just have a new medium that is affecting our society, we have multiple new mediums that are influencing each other and our society, such as the variety of mobile devices that can use Twitter.

The process feels almost like a sort of rapid reiteration, where as soon as a new medium is thrown into the mix other mediums are stripping it down to the essentials, keeping the good parts while trying to retain it's original purpose and redefining what exactly it can do. Take the evolution of Facebook; once upon a time updating your status involved going to your profile and typing in a box after "So-and-so is:", and recently it was updated to include name links directly taken from Twitter. With each new medium, we are getting better at dissecting it and stealing the good bits, which theoretically presents the possibility of a constantly, instantly evolving medium. Whats more, it might even work.

3.1 Remediation

I feel it would be somehow irresponsible of me to not begin with my perspective on the writing style present at the beginning of Remediation. Starting with an analogy to a movie I've never heard of is fine; in fact, it seems par for the course with most books I've read in college. Either I'm simply not versed in classical books and movies like I should be or the more obscure the reference, the less likely someone will object to the writer's interpretation of the material.

Regardless, it was the fourth paragraph that hit me like a freight train to the face. "Both new and old media are invoking the twin logics of immediacy and hypermediacy in their efforts to remake themselves and each other." For the remainder of the paragraph, the writers ignore the fact that they made up a word and continue describing immediacy, a term I'm pretty sure I understand.

But surely they'll get to this term in the next paragraph. Okay, the one after that. "Immediacy depends on hypermediacy." Nice to know, but still uninformative. It isn't until later in that paragraph that I got the first glimpse of a useful context clue: "The CNN site is hypermediated". It's still not as concrete as I'd like, so I assume that I must be missing some obvious and decide to check online for a definition of hypermediacy.

Wikipedia brings up nothing. Nothing. Wikipedia has a page for the past UT student regent, Ben Dower. It can bring up information on weapons used in WWII that I've never heard of. Thinking there might be some mistake, I check Dictionary.com. No found results. I begin to worry a little. But Google is my friend, and brings back plentiful rewards. The first one looks good, especially since the title is A Review of Remediation.

At last I see it:

Hypermediacy is a "style of visual representation whose goal is to remind the viewer of the medium" (Bolter and Grusin 272).

A little alarm goes off in my head. I know these names. In fact, I've just recently been reading a book with these names written on the cover. Remediation by Jay David Bolter and Richard Grusin.

So I flip to page 272, in the glossary, and low and behold the definition is there. And there was much celebration and rejoicing.

Now perhaps I'm missing the point of the term 'immediacy' here, but this entire debacle left me skeptical before I had started the first chapter. This book has links to direct readers immediately to other sections of the book but allows readers to struggle with defining a new term for the intro. Maybe I just missed some obvious hints or am a little slower than the average reader, but if people crave immediacy, why fail to define a key term that is prevalent throughout the entire book the first time it appears? Or why not use the links that are scattered randomly throughout the book to point to the glossary to define this conjured term?

But perhaps that was intentional. Maybe the writers knew exactly what they were doing. It took me only a few pages before I resorted to checking another source to get information on the current media I was looking at. Within minutes after a 404 error in the book I was redirected to Wikipedia and shortly after that was linked back to Remediation. I really do like my immediacy.

Or maybe it wasn't intentional and either I'm a little slow or the writers could have been more clear. Whatever.

Apart from my inadequate interpretations, I took great interest in the analysis of computer games since my undergraduate work involved considerable interest in the topic. That, and I enjoy playing games.

It is very interesting to see different perspectives on video games. I had never considered action games to be a matter of maintaining equilibrium; on the contrary, I was under the impression that the opposite is the goal through the destruction and destabilization of the 'enemy', whether it happens to be invading aliens or something more conventional.

The description of Myst brings back fond memories of scribbling in a journal little secrets about a strange island. It is interesting that the writers consider the game to be distinctly film-like, because the graphics aren't as photo-realistic and the island isn't entirely believable. One might think the interactivity would play a role in making the player feel as though they were on Myst island. And now we have games built with such tools as the Crysis engine which strive to make the world around the player appear quite real and offer a level of interaction not available through film. It would be interesting to see what Bolter and Grusin think of how games have developed in the past decade since they now no longer "rely ... on their special claim to immediacy through interaction."

Social interaction in games ties into an important concept with emerging media: user-generated content. Much like members of Twitter or people who post on Blogs, the creations of people who play games like Little Big Planet or Spore can forge their own creations within this space and share their designs with the world. The hypermediacy of the tools in the 'creator' parallel the transparency of the final creations once they come into existence in play, yet the two environments coexist in separate portions of the game. Now, if only there was a game that provided both without the distinct separation... perhaps something to look forward to.

3.0 Alternative Dispute Resolution

Was it absolutely necessary for the writers of Remediation to create the word hypermediacy?

2.1 Ong & McLuhan

I feel it's necessary to state that while I've been told that Playboy articles are excellent, I've never really considered there to be a good opportunity to read one. That said, this article is one of the most gripping interviews I've ever read. Starting with background information is a good idea for an interview, but the personal touch describing McLuhan's attire and assuring him that he'd have time to answer at his leisure made him feel less like just a mouth spewing words and more like an actual person.

The disregard of new media by society is nothing new, which is something just as prevalent now as it was in the dark ages. When Gutenberg tweaked the bugs with ink and movable type, the church rejected this technology since they had a monastic monopoly thanks to an army of monks delicately painting bibles. And since the church disapproved, this was passed on to society at large. Now there's Twitter, what was first a laughing matter when a news anchor announced to his associates that he could be sent 'tweets' and quickly became a matter for national interest when information about a Middle Eastern crisis was being transmitted largely through Twitter. And all it takes is one big push or one big hit to get new media rolling.

While I'm not a particularly brilliant thinker, a little light went off in my head after reading about the medium as the message, indicating this just might be something worth pondering. And perhaps that is the case; take the Iranian elections. While it was important news at the time, the thought wasn't just "Wow, this is terrible," but also "Why am I getting this news from Twitter instead of a typical news organization?" That was the message, in a way; a new social media roaring and exclaiming dominance in a media jungle.

The instantaneous transfer of information isn't exactly new since technology has allowed for information to travel instantly over great distances for some time, but individuals are more connected to networks that provide the information. Take the death of Michael Jackson, for example. This news reached individuals through newspapers, radio, television, websites, and Twitter. The peculiar thing wasn't that people had this information so quickly, it was how quickly they got bored with it and were desensitized. Within 24 hours most of the world knew he had died, and in less than a week everyone I knew was tired of hearing about him. But the news went on and on, from conspiracy theories to unnecessary reports. People can get the basic information they need from a social media site, and they don't get the overkill reports from news sources, which could indicate why these sites are so popular for information.

I particularly enjoyed Ong's irony when describing criticism of new media; the best way to do it is to use the highest level of technology available, which typically is that new media you are in fact trying to reject. This combined well with the discussion of Phaedrus in class about how 'truth' was 'written on the heart'.

While Ong presents many interesting points, it seems that a fair portion of it is a recap from the material discussed in the previous class, including some mention of the Phaedrus and description of speech and writing that, while not as scientific as Saussure, gets the same point across.

Ong describes the new alien technology at the time as computers. Today, we've moved past the technology of computers and are tackling social media that is accessible every moment of our lives and can keep us up to date with the world at any instant in any location from any source. It is strange to think that the technology, while new in a sense, is more an extension of computers than any real 'new' technology. Perhaps it is more the combination of all the technological elements that is making current developments so interesting. Short of the kitchen sink, we've tacked on everything we can to our phones/PDAs/iPhones/Blackberries/computers, and now we're seeing just how far we can push the envelope with such integrated technology.